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Marketing Arena

Irreverent identity

Customer: Marketing Arena
Year: 2015-2016
Sectors: identity, web design

The visual identity of Marketing Arena, a company in the digital marketing sector, interprets the rebellious and unconventional character of the work-group.

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The monogram recaptures the historic concept of the Greek arena as a meeting place whose elliptical shape gives the idea of equal access to information.

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A system of customised icons has been designed inspired by gaming and digital themes.

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