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Inbound marketing for SAS Italy

Visual metaphors and simplicity

Customer: Marketing Arena for SAS Italy
Year: 2013-2016
Sectors: illustration, graphic design, motion design

We worked together with Marketing Arena to create a series of inbound marketing campaigns for SAS Italy, regarding data analysis and management, developing the visual elements.

We elaborated some visual storylines with an illustrative language and a metaphoric register; the creation of bivalent images becomes a way of presenting complex contents.

The exploration of data is transformed into a narrative of discovery, with a protagonist equipped with crampons and a woolly hat who climbs the summit of a diagram; at the same time a performance metric is transformed into a peacock wheel, and the classic symbol of connectivity becomes a parachute that accompanies the manager in his “dive into data”.